A midscale brand for extended stays will debut in Georgia.
Accor announces the signing of a cooperation agreement with the Georgian development company Mardi Holding to open the first hotel under the Novotel Living brand on the Black Sea coast in Batumi, Georgia. Novotel Living Batumi will offer apartment owners additional benefits thanks to the “strata title” concept, while guests will have an opportunity to become a member of the ALL – Accor Live Limitless global loyalty program.
“We are proud to introduce Novotel Living in Batumi offering extended stay services with the high standards of an international brand to our guests wishing to experience longer stays, while feeling at home wherever they are in the world. Batumi is the heart of the Georgian Adjara, a modern resort with mild subtropical climate and rapidly growing tourist infrastructure. It has potential to become a perfect venue for international tourism, business and sport events. We are confident that Novotel Living Batumi, equipped with everything necessary for a comfortable stay, will become popular among international guests and local residents thanks to its warm and homely atmosphere in such a picturesque place. We are grateful to our partners Mardi Holding for cooperation and are looking forward to implementing this new ambitious project,” Alexis Delaroff, Chief Operating Officer of Accor New East Europe notes.
Novotel Living Batumi will open on Iberia Street, located in the recreational area of Batumi on the Black Sea coast, within walking distance from a well-equipped private beach. Thanks to the unique combination of a healing microclimate and subtropical vegetation, guests will be able to escape the city hustle and relax in the lap of nature at any time of year. The new hotel will be located in close proximity to the most popular tourist attractions such as the Petra Fortress, the Batumi Botanical Garden and the Mtirala National Park, and just 15 minutes by car from the vibrant city center with trendy restaurants and bars.
The hotel will occupy a new building with two blocks and 13 floors each. Novotel Living will implement a “strata title” concept when rooms are owned and rented out, while the infrastructure is managed by the hotel operator. Novotel Living Batumi will offer 319 apartments of different categories – from executive studios to two- and three-bedroom cozy and functional suites with stylish furniture, featuring everything necessary for a comfortable stay. Guests planning longer stays can use fully equipped kitchen with modern appliances and in-room laundry facilities, as well as a soundproofed work area with a free Wi-Fi access.
The hotel’s infrastructure will include thoughtful public spaces that create a co-living atmosphere, a gastronomic restaurant and a 24-hour lobby bar. Guests will enjoy a recreation area with an infinity pool and a panoramic restaurant on the roof of the hotel offering breathtaking views of the Black Sea coast and the mountains. Novotel Living Batumi will also feature a SPA center with a swimming pool and a modern fitness room, as well as several conference rooms equipped with everything necessary for big events and business meetings. The new hotel will offer a comfortable recreation area with a playground for children and animation program throughout the day.
“Mardi Holding is delighted to launch a world-class serviced apartment project in Batumi in partnership with Accor, a global hotel operator. Ambitious plans to develop Georgia’s Black Sea coast and turn Batumi into one of the best seaside resorts in Europe support the market development and create great opportunities for launching high quality serviced apartments. Novotel Living is only the first brand from the Accor collection that we plan to bring to the market,” Nugzar Berishvili, Managing partner at Mardi Holding, comments.
Novotel Living Batumi is scheduled to fully open in 2025.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.